THE FOUNDER

Lucio’s Legacy

Massari Travel was initially born under the name of Group Tours International, its father: Lucio Massari.
Dedicated and passionate about sharing the wonders of his beloved country with everybody, Lucio had a humble background. His first job experience took place in Montereale, a small mountain town in Abruzzo, where he herded sheep with his father, Antonio Massari. As Lucio grew, he developed a dream and a sense of responsability, eventually taking off to the United States to pursue the American Dream. He came back to Italy several years later, no richer than when he left, but instead bringing back a family and a great deal of experience; all he needed to create what is now Massari Travel. Working alongside Mario Perillo from Perillo Tours, Lucio revolutionized the travel industry in Italy, giving it all to ensure his clients and partners an elite service and the best possible quality, but this can be better expressed through the words of Ted Handleman’s 1980 report, “Touring Italy with Perillo”:

Here was the boss of the largest tour handling organization in Italy, meeting the plane in person. He does that for each arrival…coming to the airport when tour members get in, and then escorting them when they leave. No other tour operator in Italy does this, no one else has official permission to be on the terminal tarmac.

Lucio Massari was undoubtedly a first-class perfectionist, often losing sleep due to work-related concerns because of his iron-like integrity. Lucio’s legacy ensures the same amount of effort and passion put into every service, a set of values and work-ethic that makes us unable to think or act unprofessionally whatsoever, and most importantly, a deeply rooted love for Italy, making the Massari Travel family excited and eager to share it to travelers around the world.

Lucio Massari took care of his creation until he left his daughter, Sabrina Anna Massari, in charge. Sabrina takes immense pride in her father’s accomplishments and constantly works, striving to live up to his name and doing an outstanding job at it.

TELL US YOUR EXPERIENCES (view all)

  • “We had a wonderful time in Italy and everything you did for us was perfect!!  We loved the hotels, the transfers were great and the guides were awesome!!  We did eat at the restaurant in Positano (Medeterraneo) that you recommended and it was fabulous and the people were so nice there – we had a lot of fun.  Can’t thank you enough for your recommendations. The hotel in Sorrento was beautiful and the Rome hotel was in a great location and very nice too.   Also the Swains told me that they truly enjoyed the hotel and guide in Rome and that they also had a wonderful experience.  I knew that their transfer from the ship was there as both of our transfers arrived the same time.

    Looking forward to the next time!!”

    Penny Smith Group

  •  “Where do we begin? We will always remember our "Trip of a Lifetime". This was the greatest time we have ever had traveling and you made our 50th Anniversary something we will remember for the rest of our lives. We must mention our guide, Raffaele D'Arino. .He was more than outstanding. His charm, his knowledge, and his concern for all of our needs was way beyond our expectations.” 

    Mr. & Mrs. D.S., Trumball, CT

  • It was a wonderful day and Federica was a dear! The driver was punctual and terrific. We really had a nice time together. Even those who were challenged really enjoyed themselves.
    Thank you for putting up with me prior. I wanted everyone satisfied and they were more than that. I will highly recommend you to my colleagues and do hope to use your services again.
     
    Warmest regards

    Lillian - Doctor Travel

  • “I just am home from our tour.  Our guide was Antonella and she was exceptional! She was knowledgeable, entertaining and made sure every accommodation was met.  Our hotels were excellent.   We stayed an extra day and our car to the airport was waiting for us when we came down with our bags.  As a New Yorker that was impressive.  We had a wonderful time.”

    Mr. & Mrs. M.B, New York, NY

  • “My wife and I just returned from our North Continental 14 Day tour of Italy and wanted to let you know it was fabulous. We cannot think of a better way to see so much great art and history and culture in such a short time. Giovanni was our tour leader and he did an especially wonderful job looking after all of us, keeping us informed, on time, together, and having a comfortable and fun time. Overall, Giovanni was knowledgeable, professional, personable, and patient dealing with a gaggle of eager and easily confused Americans. Thanks again for offering such a great tour.”

    Mr. & Mrs. M. E., Boston, MA

  • “ We just got back from our "Italy North Classic tour". We had a great time!! I cannot tell you what an awesome tour guide we had in Lorenza! She was like a mother hen watching over her 37 chicks and keeping us all happy and care free!! She is by far the best tour guide we have ever had anywhere. She was above excellent.”

    Mr. & Mrs. W.K., Pheonix, AZ

  • “My husband and I just got back from the 14 day North Classic tour to Italy. Nadia greeted us at the airport in Rome with a great smile.  From the beginning of the tour, she took charge, explained everything we needed to know, was extremely organized and kept us all on schedule.  She did a great job of scheduling all of the optional tours with the buses, water taxis, other tour guides, making restaurant reservations, etc.  Wherever we went, we never had to wait for anything. We would definitely take another one of your tours again, maybe Greece next time.”

    Mr. & Mrs. C.N., Norwalk, CT

  • “Aside from the hot weather, everything was perfect. Hotels were beautiful, locations were great, guides were excellent. Mirna was a superb tour leader – the best I’ve had on multiple trips and tours worldwide!. Not only was she super organized and knowledgeable, she was extremely patient! Mirna handled all the guests professionally, tactfully and effectively.”

    Mr. & Mrs. J. A., Houston, TX

  • My wife and I just returned from a vacation that took us to Italy from 19 Oct thru 31 Oct, 2016. Our air travel, ground travel and hotel accommodations were arranged for us by you.
    We had the distinct pleasure of having your company provide the ground transportation for our stay. We wanted to send you this "Thank You" note for the outstanding service your contracted staff provided.
    Every driver was exactly on time, was very professional, while at the same time being very informative and attentive to us. Quite frankly, we were very surprised and very appreciative of the high standard your company has set for its services.
    Please do not hesitate to use us as a reference, as we wish to do what ever we can to contribute to your ongoing success. It would also be great if you might have a way to let the individuals would provided us the transportation know how appreciative we are of them for the wonderful personalities they are. We will not hesitate to tell all of our foreign travel acquaintances of what a wonderful, safe, comfortable and "value-added" service you provide.

    Vernon and Suzanne, Trinidad, CO

  • “ We had a wonderful time on our vacation.  The connections with all the transportation and guides went smoothly and all the guides were extraordinary.  The hotel and their desks and employees were exemplary.  We all had such a wonderful time that be assured we will connect with you again.  We are already planning a trip to the Emilia-Romagna area in the fall of 2016.  Thank you for your expertise and advice.”

    Cervasio Group

  • “I want to thank you for helping us to create an incredible family memory by visiting Italy for our recent vacation. 

    The tour package you created for us worked out perfectly, and the trip was a huge success in large part to the attention to details that you provided.  For example – upon arrival in Rome, it was terrific to be greeted by someone who escorted us to a bus which dropped us off at our hotel – making the first impression one of ease, convenience and personal care.   The first night’s dinner that you arranged was a welcomed delight to the 10 weary travelers!   The pre-arranged tours provided the right mix of scheduled and free time, and the tour guides were informative and entertaining for the group!   The paperwork was all in order, and the instructions you provided were spot-on.   Having breakfast included at each of the hotels was a nice way to start each morning.

    Mille Grazie!”

    Chico Group

  • “I just want to tell you how well everything went for my family vacation in Italy. Everyone was thrilled with the accommodations, restaurants, guides, and transportation.  Thank you so much for all you did to help make the trip go smoothly.  It was a huge success and a once in a lifetime opportunity for much of my family. Thank you!!”

    Collins Group

  • “We’ll our Italian holiday has now come and gone, and I wanted to thank you for a job well done.

    We arrived back last evening.  All the arrangements went very well, and all the pieces fell together nicely.

    From being warmly greeted in Rome, until we were dropped off at the hotel in Florence, everything went like clockwork.

    We enjoyed the Vatican immensely.

    Some small issues with restaurants, but the food overall was very good.

    Thanks again, and if our future plans once again include Italy, I will certainly think of you.

    Deagan Group

  • “Boun Giorno!

    Our family stayed in the I Due Golfi villa (April 19 – 26, 2014) and we wanted to express our thanks.  Francesca met us and walked us through the property, (which is amazing).  She also went above and beyond, taking us to the village, showing us where to shop and waiting while we made small purchases before returning us to the villa.

    I wanted you to know the property far exceeded our expectations.  Maria was courteous and helpful!  The town of SAgata is gem!  We cannot wait to return!  I will happily recommend your services for accommodations when traveling to Italy.”

    Dickey Group

  • “Having never been to Italy before, I was a little nervous. Once I arrived, Dante settled my nerves and made me feel like I was a part of his family. What a wonderful guide! Italy itself is a dream…the fountains, museums, statues and of course, the FOOD! I loved all of the hotels, my favorite was the Grand Hotel Minerva in Florence. Thank you for making my dream of seeing Italy come true! I can’t wait to go back!” 

    Mrs. A.P., Edison, NJ

  • “Recently we traveled to Italy on the Northern Continental Tour. Our tour guide, Raffaele Darino, was also exceptional. His knowledge, mixed with his delightful sense of humor made our bus rides from city to city a pleasure. He knew exactly how much information to feed us without boring us with a history lesson. He prepped us  well in order to help us navigate the country safely and smoothly.

    By the end of the trip his "family" as he referred to us tourists were reciting (not with the same lovely accent of course) what we affectionately called "Raphaelism's". Additionally our bus driver Stefano was exceptional. A wonderful trip thanks to wonderful people.”

    Mr. & Mrs. R.D., Chicago, IL