About Us

WHO WE ARE


Since 1967 we have anticipated the future of luxury tourism, the most experiential and conscious one, by creating exclusive, unique and unforgettable itineraries.

Born under the guidance of the skillful deeds of Lucio Massari, our tour operator has kept all the secrets and the art of designing and tailoring bespoke travel experiences for over half a century.

A landmark in the travel incoming industry , Massari Travel maintains the same golden standards nowadays under guidance of Lucio's talented daughter: Sabrina Anna Massari.

Firmly rooted in its roots yet projected towards the future, Massari Travel has recently moved to its new headquarters a few steps from the Vatican City precisely to underline this new beginning of tourism with a concrete act.

Whether it's an exclusive wine tasting in the eco -friendly Umbria region, sailing on a private yacht along the Amalfi Coast or driving a vintage Alfa Romeo around Lake Como we will be able to amaze you with our indissoluble union between tradition and innovation.

Sustainability


When respecting the environment is no longer a luxury but a priority

WHY US?


Experience: since 1967 we have been welcoming travelers from all continents, offering them a deep knowledge of Italy and attention to the most exclusive and authentic experiences.

Reliability: we are proud to be the first Italian tour operator to have received the Trusted FIT Service certificate: guarantee of quality, reliability and financial security of the destination management companies and specialists in the travel sector.

Passion: we are deeply in love with our country and driven by an ever-burning curiosity that pushes us to constantly look for the latest news of Italian tourism and its immense artistic, natural and cultural heritage.

Creativity: we realize bespoke dreams and design multisensory experiences capable of actively involving our travelers in a path of constant enrichment, leisure and well-being.

Around the clock Customer Care: hospitality is a priority for us, not just a service. We make our guests feel at home, taking care of the details of their stay in a personalized way and offering them efficient and reliable advice 24 hours a day.

Follow up: It will be our care and pleasure, at the end of each trip, to review every detail of your experience with us, both the good ones and the bad ones.

Thanks to your precious help we will be able not only to keep up with our high standards but also to always push ourselves to do better.

Sustainability: we place the utmost attention on protecting the environment and safeguarding our planet, making ourselves promoters of the challenge of the 2030 Agenda, such as the 17 goals defined by the United Nations for a Sustainable Development.

WHAT WE DO


Massari Travel is your travel boutique specialized in designing private experiences, VIP journeys and exclusive honeymoons to the most enchanting places in Italy, as well as creating tailor-made authentic experiences for families and small generational groups.

Conventions, incentive travels, team building and business activities: we tailor the best services for MICE tourism with sensitivity, innovation and expertise.

With its 7,456 km caressed by 6 seas, Italy is the first European destination for cruise tourism.

Whether from Venice, Palermo, Naples, Catania or Genoa or any other Italian port, Massari Travel will tailor for you full-day or few hours private shore excursions to discover the most evocative surroundings of the hinterland.

All our excursions are private and aboard a wide choice of means of transport according to your preferences from comfortable luxury cars to vintage vespas or even electric bicycles!

Massari Travel believes in the values of accessible and inclusive tourism: in addition to being an LGBTQ + friendly tour operator and part of the IGLTA community, we place the utmost empathy and attention towards female solo travelers and all those travelers with special needs.


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President and CEO

Traveling is my passion, tourism is my job and Italy is my home

Sabrina Anna Massari

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Head of Fit department

I love to travel and I love my country, so I decided to dedicate myself to something that summarizes my passions

Maria Raucci

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Product Manager

There is no man more complete than the one who travelled a lot, who changed the shape of his thoughts and his life twenty times

MONICA DELLI COLLI

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Operation department

My enthusiasm in my work is ensuring that customers always receive the best service possible

MARA ZERO

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Operation department

My name is Lella, my passion is traveling, learning, experiencing new things. This is why i have always worked in tourism. After thirty years of activity, I have maintained the same enthusiasm towards listening, sharing and proposing the best solutions for the purpose to help create unforgettable memories

LELLA CRISPINO